Identity brand guidelines act as a set of tools and rules on how to use brand elements. You're imperative in the mission to protect, maintain and enhance the City image and reputation. For questions about City branding or template-based software for flyers, digital posters and more, contact [email protected].
CITY OF LARGO
The City of Largo is proud to present the logo and brand, winner of the 2018 3CMA Diamond Award and 3CMA Savvy Awards. This mark is meant not only to represent the City as an organization and its mission of superior services but to also serve as a symbol for the Largo community as a whole.  |
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The color palette above was chosen to give Largo a warm and welcoming energy, inviting individuals who are looking for a place to raise a family, start a business, or just relax in the beautiful sunshine - making Largo the community of choice, naturally!
The photo imagery reflects Largo's unique community values. The cherished green spaces, landscapes, and people captured in the golden glow of sunrise and sunset, exemplify the color palette of our brand and carries the warm Largo welcome. Need help finding Largo photos? Contact [email protected].
DECORATIVE FONTS
- Great Vibes, Allura
- Champagne & Limousines
MAIN BODY FONTS
- Avenir / Avenir Next
- Arial / Source Sans Pro (substitute for Avenir, available on the City System)
- Champagne & Limousines
- Download Stationary Templates (Letterhead, Memos, etc.)
- Download Stationary Order Form (send to [email protected])
- Download Desktop Wallpapers
- Visit Largo.com/CityApparel or work with your Office Admin for city apparel purchases. Please note, city apparel are NOT uniforms.
Presenting to the community or staff is an exciting opportunity to share worthwhile information and engage others with your work. For more information about presentations, to get a presentation kit or questions about community outreach, contact [email protected].
Use this quick guide to give your voice mail greetings a consistent sound, naturally!
DOWNTOWN LARGO
The downtown district is positioned between two other future development areas, the Medical Arts District and the Parks District. This will increase overall mobility and connectivity in our community by establishing a corridor of activity that runs through the heart of Largo.
ARCHITECTURE
Local architecture must remain modern with natural finishes, mixed materials and unique textures which represent our community and those who live and work in our Downtown.
LANDSCAPING
Landscaping elements easily tie in our strategic focus on sustainability with Florida-friendly plants and trees, flowing plants and a diversity of green space which will welcome visitors to the area.
ENGAGEMENT
Engagement elements are points of interaction for visitors to our downtown. This can include wayfinding signs, art murals or even safety features. Our goal is to create engagement elements that provide clear navigation, are community focused and family friendly and are inclusive of our downtown community.
HARDSCAPING
Hardscaping elements should focus on SMART technology which is functional, sustainable and focused on community safety as well as efficiencies. This can include shade structures, rest areas and other communal spaces that feature natural finishes and mixed materials.
Local architecture must remain modern with natural finishes, mixed materials and unique textures which represent our community and those who live and work in our Downtown.
LANDSCAPING
Landscaping elements easily tie in our strategic focus on sustainability with Florida-friendly plants and trees, flowing plants and a diversity of green space which will welcome visitors to the area.ENGAGEMENT
Engagement elements are points of interaction for visitors to our downtown. This can include wayfinding signs, art murals or even safety features. Our goal is to create engagement elements that provide clear navigation, are community focused and family friendly and are inclusive of our downtown community.
HARDSCAPING
Hardscaping elements should focus on SMART technology which is functional, sustainable and focused on community safety as well as efficiencies. This can include shade structures, rest areas and other communal spaces that feature natural finishes and mixed materials.
Main City colors are used, but with the addition of the iconic Bench Green, as well as a Sunrise accent.
Brand elements for Downtown Largo should be representative of the overreaching City brand but remain unique enough to encompass the specific goals of this development district. This allows for an identity that supports the Strategic Plan and is easily identifiable by residents and businesses in the area.
This mark can be used in our Downtown District in many ways, including on business fronts, art murals, public spaces, navigation signs and more. It helps to create consistency throughout the area and will serve as a recognizable element to define the district.
RECREATION, CPPAC & LIBRARY LOGOS
Below you can find additional logos for Largo's programs and services to download. Email [email protected] if you need a different file format or need further assistance.
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Download CPPAC's Brand Guide and Web Best Practices here.
Below you can find additional logos for Largo's programs and services to download. Email [email protected] if you need a different file format or need further assistance.
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Below you can find additional logos for Largo's programs and services to download. Email [email protected] if you need a different file format or need further assistance.
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Below you can find additional logos for Largo's programs and services to download. Email [email protected] if you need a different file format or need further assistance.
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