As seen with the City of Largo logo, the elements all sit atop the ‘Largo leaf,’ which represents the community and Naturally brand. It also pulls in the Largo color palette, with the addition of the iconic Bench Green color, found on Downtown’s lamp posts, poles and benches.
Main City colors are used, but with the addition of the iconic Bench Green, as well as a Sunrise accent.
| Coral Rays
Brand elements for Downtown Largo should be representative of the overreaching City brand but remain unique enough to encompass the specific goals of this development district. This allows for an identity that supports the Strategic Plan and is easily identifiable by residents and businesses in the area. The main City fonts were used with slight additions to represent current design standards.
Imagery should be representative of both the City brand, with warm tones and natural elements, as well as representative of the unique elements in the Downtown Largo district.