BRAND ELEMENTS
The logo can be broken down into specific areas. Each of these areas represent connections between downtown Largo and businesses, community and promotes the district as one area. What sets the downtown logo apart is the distinctive lowercase “d” for Downtown and lowercase “l” for Largo. Businesses are also intentionally included to the left of the logo, as well as a large central point to encourage movement and connectivity. As seen with the City of Largo logo, the elements all sit atop the ‘Largo leaf,’ which represents the community and Naturally brand. It also pulls in the Largo color palette, with the addition of the iconic Bench Green color, found on Downtown’s lamp posts, poles and benches.
LOGO VARIATIONS
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Main City colors are used, but with the addition of the iconic Bench Green, as well as a Sunrise accent.
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| Dark Blue CMYK: 81/55/33/10 RGB: 61/102/131 HEX: #3D6683 |
Leaf Green CMYK: 27/1/76/0 RGB: 194/215/102 HEX: #C2D766 |
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| Bench Green CMYK: 65/28/93/11 RGB: 100/136/66 HEX: #648842 |
Sunrise CMYK: 3/0/53/0 RGB: 249/241/147 HEX: #F9F193 |
Natural Sunset CMYK: 2/42/64/0 RGB: 243/162/105 HEX: #F3A269 |
Coral Rays CMYK: 0/75/76/0 RGB: 241/102/72 HEX: #F16648 |
Brand elements for Downtown Largo should be representative of the overreaching City brand but remain unique enough to encompass the specific goals of this development district. This allows for an identity that supports the Strategic Plan and is easily identifiable by residents and businesses in the area. The main City fonts were used with slight additions to represent current design standards.
Imagery should be representative of both the City brand, with warm tones and natural elements, as well as representative of the unique elements in the Downtown Largo district.
VISION ELEMENTS
Local architecture should remain modern with natural finishes, mixed materials and unique textures which represent our community.
Landscaping elements easily tie in our strategic focus on sustainability with Florida-friendly plants and trees, flowing plants and a diversity of green space which will welcome visitors to the area.
Engagement elements are points of interaction for visitors to our downtown. This can include wayfinding signs, art murals or even safety features.
Hardscaping elements should focus on SMART technology which is functional, sustainable and focused on community safety as well as efficiencies. This can include shade structures, rest areas and other communal spaces that feature natural finishes and mixed materials.
SHOP, EAT, EXPLORE
The Downtown Largo logo can be used in our Downtown District in many ways, including on business fronts, art murals, public spaces, navigation signs and more. It helps to create consistency throughout the area and will serve as a recognizable element to define the district.
